How to Get 500+ Email Subscribers in One Day Using a Free Pattern
From an unknown name in the knitting community to over 500 email subscribers in a single day, here's how a free pattern, the Rilo hat, changed everything for me.
When I began designing knitting patterns, few in the community knew who I was. I had the skills and ideas; my challenge was finding buyers for them.
Enter Rilo, a simple cabled hat and the first pattern I ever released.
I decided to offer it as a free download for anyone who signed up for my brand-new email list. This was a bit of a gamble, trading my hard work for email addresses, but I wanted to start building a community that I could share my paid patterns with, and I wondered if this might help.
By the end of day one, my inbox was flooded with over 500 new subscriber notifications from knitters all over the world!
That single free pattern opened doors to connections and opportunities I had only dreamed of. It was more than a pattern; it was a bridge connecting me with a community of knitters who liked my style and wanted to knit more of my patterns.
Image description: Close up a womans hands as she knits with text overlay saying, is your knitting pattern truly ready? The crucial role of test knitters in the design process.
Let’s Talk About Lead Magnets
You might have noticed that online businesses, including those in the knitting world, sometimes offer free items in exchange for an email address. This strategy is sometimes known as using a "lead magnet."
A lead magnet is a tool used by businesses to attract potential customers. Essentially, it's offering something of value (like a knitting pattern) in exchange for contact information, typically an email address. The main goal is to make a connection and build a relationship with potential customers.
With so many online businesses and creators, it's easy to get overlooked. Using a lead magnet helps businesses stand out and grab attention.
In the knitting community, offering a free pattern does more than just gain attention. Think of it as providing a sample at a bakery. It's a little taster that entices someone to want more!
In this context, the free pattern showcases the quality of your work, your distinct design aesthetic, and the creativity behind your patterns. It gives knitters a tangible example of what you offer, allowing them to engage directly with your expertise and style. If they find the pattern appealing and well-written, it's likely they'll be keen to explore more of your work.
Why do you need an email list?
Building an email list is a powerful tool for any knitting pattern designer. One of its main advantages is providing direct access to people who are truly engaged.
Unlike the unpredictability of social media, where algorithms decide the reach of your content, emails go straight to your subscribers, ensuring your message lands in the hands of those most interested.
Additionally, an email list really helps with sales and building brand loyalty. Subscribers, having shown active interest in your work, are more inclined to make purchases, especially when presented with exclusive offers.
Consistent communication via email builds a rapport with subscribers, converting them into loyal fans and repeat customers. In essence, an email list offers control, efficiency, and a closer relationship with your community.
Image description: Woman sat on a grey sofa with her laptop raises hands in celebration. Text reads, How to Get 500+ Email Subscribers in One Day Using a Free Pattern.
How to Use a Free Pattern as a Lead Magnet
1. Design a High-Quality Pattern
It's crucial to understand that even if a pattern is free, it should be of a good standard. This pattern serves as a teaser for your brand, giving potential customers a glimpse into the quality of your work.
First impressions matter, and your pattern's presentation plays an important role in that. A well-structured pattern with clear instructions, supplemented by charts and schematics, can significantly improve the user experience.
2. Set Up an Email List Platform
Starting with an email platform can seem daunting, but user-friendly options like Mailchimp and ConvertKit are ideal for those just dipping their toes in. These platforms not only safeguard your growing email list but also streamline the process of sending out emails to your subscribers.
As for the signup form, simplicity is the key. Stick to asking for just the essential details, like their first name and email address, along with a photograph of your design, to attract potential subscribers.
3. Promote Your Free Pattern
Now it’s time to get your free pattern in front of knitters! Share photos of your design on Instagram, Pinterest and wherever else you are active on social media. Put it up on Ravelry, linking out to the page where they can sign up to download it. Anywhere you can find knitters, make sure to share about your free pattern there.
4. Deliver the Pattern Efficiently
It’s not easy sending out patterns manually, especially when speed is expected in the online world, but with platforms like Mailchimp or ConvertKit, you can set lead magnets to be sent automatically. This ensures that as soon as someone signs up for your email list, they are instantaneously sent your pattern.
Double-check that the download link to the pattern works and that it's accessible from various devices, including mobiles. Consider doing a trial run yourself or enlist a friend to ensure the process is seamless for your new subscribers.
Image description: Hands are seen typing on a silver laptop in a light bright office.
Keeping In Touch With Your Subscribers
Staying in touch with your subscribers effectively hinges on a few key strategies.
First, consistency matters. Regularly update them about new patterns or projects - ideally, weekly or at least monthly. This keeps them in the loop and builds excitement. Design your newsletters to be both visually appealing and informative, with a mix of images and short content.
Next, consider the power of exclusive offers. Providing special discounts or early access to new patterns encourages loyalty and incentivises purchases. It's a tangible way to show subscribers they're valued.
Lastly, let subscribers into your world. Sharing insights from your design process makes your brand more relatable. It gives them a clearer picture of the person and process behind the patterns.
Your email list isn't just a business tool. It's a community. Engage with them sincerely, value their feedback, and you’ll see your relationships blossom.
Conclusion: How to Get 500+ Email Subscribers in One Day Using a Free Pattern
The Rilo hat pattern's success demonstrates the impact of a strategic lead magnet. From a single free pattern, a significant connection with the knitting community was formed.
For new knitting pattern designers, using lead magnets like a free pattern can be a game-changing strategy. They provide more than just email addresses; they offer a chance to showcase your work and build a dedicated following.
Thinking of releasing your own free pattern as a lead magnet? Start now. Every large email list starts with the first subscriber.
